PRIVACY POLICY
The Unseen Drama LLP
www.theunseen.co.uk
Last updated: [April 11 2025]
1. Introduction
This Privacy Policy describes how The Unseen Drama LLP (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website theunseen.co.uk, engage with our services, make an enquiry, attend our courses, or interact with us in any way.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws. By using our website or providing your personal data, you agree to the practices set out in this Privacy Policy.
2. Who We Are (Data Controller)
The Unseen Drama LLP
76–80 Paul Street
London EC1 2NE
United Kingdom
Email: information@theunseen.co.uk
We are the data controller responsible for your personal data.
We are not required to appoint a Data Protection Officer but will update this policy if that changes.
3. Personal Data We Collect
We collect personal data in the following categories:
3.1 Data you provide directly
When you contact us, enquire or sign up for courses, or communicate with us, we may collect:
- Name
- Email address
- Telephone number
- Enquiry details
- Course registration details
- Payment information (processed securely via third-party providers)
- Any additional information you voluntarily provide
3.2 Automatically collected data
When you visit our website, we may collect the following through cookies and similar technologies (managed by Cookiebot):
- IP address
- Device information
- Browser type
- Operating system
- Referring URLs
- Pages viewed
- Time spent on the site
- Cookie identifiers
- Advertising identifiers
Non-essential cookies are only used after you provide consent through our Cookiebot consent banner.
3.3 Marketing and advertising data
This includes:
- Interactions with our Google or Meta ads
- Email engagement data
- Audience list membership (e.g., Customer Match)
- Analytics data related to marketing campaigns
3.4 Showcase videos
If you participate in our online showcase, we collect:
- A video you upload
- The content of the video (your performance)
- Associated feedback and notes
Full details are provided in Section 8 of this policy.
3.5 WhatsApp groups
When students join our WhatsApp groups, other group members may see their telephone number and profile name.
WhatsApp processes data independently under its own privacy policy.
4. How We Use Your Personal Data
We process your personal data for the following purposes:
4.1 To provide our services
- Responding to enquiries
- Processing course reservations
- Managing attendance
- Offering support and communication
- Providing showcase feedback
4.2 Marketing and personalised advertising
We use your data to:
- Provide updates and information about our courses
- Run remarketing and personalised advertising campaigns
- Improve the relevance and performance of our ads
We may upload your data (e.g., email addresses) to advertising platforms such as Google and Meta to create Customer Match or Custom Audience lists used for:
- Remarketing
- Lookalike audience creation
- Audience measurement and optimisation
These platforms process such data only for matching and ad delivery in accordance with our instructions.
We never sell personal data.
4.3 Website analytics and improvement
We analyse usage patterns to:
- Understand website behaviour
- Improve functionality and performance
- Enhance user experience
- Evaluate advertising performance
Analytics cookies only run with your consent.
4.4 Legal and compliance purposes
We may process or disclose your data where necessary to:
- Meet legal obligations
- Establish or defend legal claims
- Prevent fraud or security issues
- Respond to lawful requests from authorities
5. Legal Bases for Processing
Depending on the context, we rely on one or more of the following lawful bases:
- Consent — for cookies, marketing communications, and personalised advertising
- Contract — when providing you with courses or responding to your enquiries
- Legitimate interests — for advertising optimisation, analytics, improving our services, fraud prevention, and internal record keeping
- Legal obligation — where processing is required by law
6. Sharing Your Personal Data
We may share your data with trusted third parties who process data on our behalf, including:
- Google (Google Ads, Google Analytics, Customer Match)
- Meta (Facebook/Instagram advertising)
- Email marketing platforms (e.g., Mailchimp or similar)
- Website hosting and cloud storage providers
- Payment processors
- CRM or scheduling platforms
- WhatsApp LLC (when using WhatsApp groups)
These organisations act as data processors, and we require them to handle your data securely and lawfully.
We do not sell or rent your personal data.
7. Cookies and Tracking Technologies (Cookiebot)
Our website uses Cookiebot to manage all cookies and tracking technologies in a GDPR-compliant way.
Cookiebot:
- Presents a consent banner when you visit the site
- Blocks all non-essential cookies until consent is given
- Allows you to accept, reject, or customise your cookie preferences
- Provides a full cookie declaration
- Allows you to withdraw consent at any time
You can manage your cookie settings at any time using the Cookiebot widget on our site.
8. Showcase Videos and Feedback
Students participating in our showcase may upload a video to a designated account.
By submitting a showcase video, you acknowledge:
- The video may be shared indefinitely with third parties (e.g., industry professionals) for the purpose of showcasing your work.
- This constitutes a transfer of personal data that you voluntarily consent to.
- Once shared, The Unseen cannot control how third parties use or distribute the video.
- Third parties may contact you directly if your identity is apparent in the video.
- You may request removal of your video from the Showcase Account at any time, after which it will no longer be shared by us.
Feedback documents are deleted within 12 months.
9. WhatsApp Groups
Participation in WhatsApp groups is voluntary.
Please be aware:
- Your phone number will be visible to other group members.
- WhatsApp processes data under its own Privacy Policy.
- You may leave the group at any time.
10. Data Retention
We retain personal data only for as long as necessary for:
- Delivering services
- Legal and regulatory requirements
- Financial and accounting purposes
- Marketing optimisation (limited periods)
Showcase videos are retained unless removal is requested.
Names used for class sign-in are retained only while relevant for attendance or course administration.
Once no longer required, data is securely deleted or anonymised.
11. Your Data Protection Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion (“right to be forgotten”)
- Withdraw consent at any time
- Object to processing (including marketing)
- Restrict processing
- Request data portability
- Lodge a complaint with the ICO (www.ico.org.uk)
To exercise your rights, contact information@theunseen.co.uk.
12. International Data Transfers
Some third-party processors (e.g., Google, Meta) may transfer data outside the UK/EU.
Such transfers are protected by:
- Standard Contractual Clauses
- Adequacy decisions
- Industry-standard security measures
13. Security
We implement appropriate technical and organisational measures to protect personal data, including:
- Encryption
- Secure servers
- Access controls
- Staff confidentiality obligations
However, no method of transmission or storage is completely secure.
14. Changes to This Privacy Policy
We may update this policy from time to time. The updated version will be posted on our website with a revised “Last updated” date.
Your continued use of our website constitutes acceptance of any changes.
15. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
The Unseen Drama LLP
76–80 Paul Street
London EC1 2NE
United Kingdom
Email: information@theunseen.co.uk